Black Friday has been one of the most popular events to occur throughout the year. Some people may participate in it without even realizing it. While going to the store, many deals are put in place but are often overhyped. Someone just wishing to shop peacefully may put themselves in danger at the supermarket. People seeking to get a “steal” on deals can get overly excited about Black Friday. With online shopping, it allows for people shopping in person to stay safe because of a smaller crowd, and others to get the same deals they are so excited about, along with others online that may not be available in person.
People looking for the best deals may find more success when shopping online. Online stores have the accessibility to so many more people. Instead of running around to a bunch of different stores filled with crazy people, online shoppers can access all the products they could possibly imagine from the safety of being behind their screens. Even though shopping in person feels more traditional, online shopping makes buying products and holiday gifts so much easier.
Another benefit of online shopping is the extension of Black Friday. Cyber Monday, an event following Black Friday, provides an extra day for shoppers. Deals online can even start weeks before Black Friday, giving customers more time to decide on products, as well as give them more time to restock if they get sold out, while physical stores are unable to do this in a single day. Online stores with early and extended deals are given more exposure, allowing for purchases from more customers.
Online stores can allow shoppers to get a better deal than in person. On top of Black Friday deals, consumers can use promo codes on top of the already discounted price. While coupons could be used in-store, getting promo codes is quicker and easier. Prices on online stores are also kept up to date and lowered constantly. Online tools allow customers to keep track of the prices and receive notifications when they become cheaper, which is more difficult to let in-person shoppers know about.
There is a rumor that in-person stores simply note that a product is on sale, but they don’t actually change the prices. They instead put a sign over top of the regular one, but mark somewhere on there that it is a black Friday sale, encouraging customers to buy it because of the supposed “good deal.” With online stores, there are so many ways to see the past prices of items, making sure customers are actually getting a discount.
While in person shopping can feel more traditional, nostalgic, and get people excited for the holidays, there are benefits to online shopping. Using online services during Black Friday can ensure safety, allow for a wider variety of products, and allow for easier access to items. Being free from holiday shopping stress may simply just mean staying at home, spending time with family, and shopping online!